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Forging a stronger connection – the vision of CEO Beijko van Melick

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In a world in which we’re becoming increasingly isolated and separated, fire is a way to connect. Fire that is safe, sustainable, and accessible creates warmth and togetherness, both now and in the future.

Beijko van Melick, the CEO of Kalfire Fireplaces, strives to create this feeling of togetherness. It struck him that so many people get caught up in the day-to-day stress of balancing work, family life, and social obligations. In the hustle and bustle of daily life, you need an anchor; a place to quiet your mind and truly relax. The best place to do that is in the comfort of your own home.

A home is more than just a place to live. It’s a refuge; the place where you feel the most comfortable, where you can relax and enjoy the company of family and friends. What you want is to be able to decorate your home to your tastes and create a feeling of tranquillity. What you don’t want is to be limited in your design process or forced to make unwanted concessions. When installing a fireplace, however, there are certain things to keep in mind. The location of a flue pipe, for example, used to limit the design process.

But not anymore. Kalfire will soon launch a sustainable, high-tech, designer fireplace to suit all interiors: E-one. With this unique electric fireplace the possibilities are truly endless. It can be installed in any home, in any location. This new fireplace does not require a flue pipe, a fuel supply, a fixed location, or any maintenance.

Kalfire is a family business that strives to help people maintain the connection with themselves, with each other, and with sustainable fire. With each new product development and update we ask ourselves how it will inspire people. Innovation is key. When it comes to innovation, Beijko thinks about the next idea before the first has even been implemented. He is most inspired when he is most relaxed. On a recent family holiday he found himself perched on the edge of the swimming pool, watching the people around him. He realized that they had all made time to spend time together and he wanted to do the same. He wondered what he could do to help bring people closer together. One thing soon became clear: if Kalfire wanted to shake up the market, it had to come up with something original and unexpected. The traditional Kalfire products (gas and wood-burning fireplaces) would never reach all market segments, as some people live in apartments or homes without flue pipes. So how could they make fireplaces an option for these people as well? They needed to create a new product that would allow everyone to experience the joy of a fireplace, with no need for a flue pipe and with no emissions. And so the idea was born. A team of experts was assembled to create an entirely new kind of fireplace using state-of-the-art technology. Beijko is proud to say they succeeded in their mission.

Kalfire Fireplaces will soon launch a sustainable and high-tech designer fireplace for every interior: the Kalfire E-one. This fireplace features innovative technology never before seen in the fireplace sector, with stunning and ultra-realistic flames. The E-one gives you the freedom to install a fireplace wherever you want, as all it requires is an outlet. The E-one is the ideal solution in our current climate, as it requires no wood or gas and is extremely energy-efficient.

Beijko had been looking forward to introducing the E-one to their dealers. He’d hoped for an enthusiastic reaction, but never dreamt of the overwhelmingly positive response it ended up generating. ‘Everyone worked so hard for this and the results make it all worthwhile. The video clip alone is sparking enthusiasm and interest. That said, we’ll only be truly satisfied once people experience the fireplace for themselves, from the comfort of their own homes. I hope that many people will do just that.’ You have to see it to believe it.

Click here to watch Beijko van Melick explain his vision and stay up to date on the latest news about the E-one.

Forging a stronger connection – the vision of CEO Beijko van Melick Forging a stronger connection – the vision of CEO Beijko van Melick Forging a stronger connection – the vision of CEO Beijko van Melick Forging a stronger connection – the vision of CEO Beijko van Melick
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Brochure Kalfire E-one

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Read all about our newest, high-tech design fireplace in the digital brochure and find inspiration for your interior.

Elektrische haard: Kalfire E-one 100F FR

For every business

What ever your favourite place is, with the Kalfire E-one it will be the place where people come together. Our high-tech design fireplace can be placed anywhere.

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You have to see it to believe it

Would you like to experience the ultra-realistic Kalfire E-one fireplace? This is possible at your local Kalfire E-one dealer or the Kalfire Experience Centre.

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